Hi, I'm Johanna Breuch

About me

An illustrator and graphic designer that loves cats

Since 2019 I have dedicated my artistic focus solely to the world of cats. As The Printed Cat, I create whimsical illustrations and transform them into a range of usable products such as t-shirts, tote bags, greeting cards, and stickers.

My art is cute, colorful, whimsical, and aims to make you smile. Captivated by their quirky behavior, my illustrations often depict cats in amusing scenarios, showing them being annoyed with actions of their owner, substituting cats for humans in our everyday life, or adding a second layer in the form of text.

Products by The Printed Cat are made to be as durable as possible. From waterproof vinyl stickers to hand-screen-printed organic cotton t-shirts, each item is designed to last. T-shirts, sweaters, and tote bags are hand screen-printed in my studio in Leiden, where I produce only a small amount of them at a time to avoid any deadstock.

The Printed Cat is my creative outlet for my love of cats. If my boyfriend wasn’t allergic, I’d likely have adopted every cat by now. If this was the right choice? Who knows!

My Experience

Owner The Printed Cat – 2019 | Present

Since 2019 I’m dedicating most of my time to create art and design that has something to do with cats. I’m a person that loves to experiment, so the mediums I’m working with can vary quite a bit, but cats will always be my favourite theme to work on.

Freelance Illustrator and Graphic Designer – 2018 | Present

As much as I love cats, I’m still available for non cat-related work. Illustrations and merch design is what I love most, but I can do a lot more. Just ask! 🙂

In-House Crossmedia Designer – 2015 | Present
DUMETA B.V., Oldenzaal, The Netherlands

Doing everything design related, like borchures, ads, pricelists, banners for trade fairs, taking and editing pictures, cutting videos. Basically anything that has to do with content creation and making it look good is what I do here.

Customer Service Agent – 2015 | 2016
Lieferando, Enschede, The Netherlands
Bachelor of Design – 2010 | 2015

Aki ArtEZ Hoogeschool voor de kunsten, Enschede, The Netherlands

Exhibitions

2023

‘Wasted?’, Solo Exhibition in Bar ‘Filmrisz’, Berlin, DE

2022

CHUTNEY, Posterexhibition in art cafe ‘Vooraf En Eoe’, Leiden, NL

ROEM Raam, Window exhibition, Leiden, NL

2021

Kunst x Wetenschap, Event and exposition: ‘Kennismakers’, Leiden, NL

2020

Outdoor expo ROEM x Museum de Lakenhal ‘ Please don’t touch’, Leiden, NL

Online Expo ROEM x ‘Binnenwereld/Buitenwereld’, Leiden, NL

2019

Expo ROEM ‘Fair Enough’, Wibar, Leiden, NL

2015

Graduation Expo, AKI ArtEZ Finals, Enschede, NL

Publications

2022

Purr Magazine, Interview about my art, busniess and me as a cat lover

Kennismakers Kunst x wetenschap, Research and backlground info about the exposition

2021

Kunst & Design, Master thesis by Christian Benecke

The Happy Zine, Online Printers X Forward Festival

2020

Covid-19 zine, Annemieke Dannenberg

Please don’t touch, bundeld works, Lakenhal x ROEM

2018

Griekse helden, Boekie Boekie, 3rd price StART Award

2015

reproductie/reproduction/reproduktion, Yearbook, AKI ArtEZ

Und so sprach das Polygon zum Tintenstrich: So ‘was wie dich, woll’n wir hier nicht!, My bachelor thesis

My Skills

Cat Illustrations (traditional & digital)
100%
Screen Printing
95%
Adobe (PS, AI, ID, AE)
95%
Graphic Design
85%
Merch Design
85%
Animation
65%
Branding
50%
Photography (analogue and digital)
45%
Video editing
45%